Changing Focus

Now that I seem to have gotten over my lack of weight-loss and have a routine that I'm currently happy with, it's time to try and switch my focus back to the whole Motocamp360 business. 
As I mentioned in Wednesday's post, Mark Victor has stopped his Bike Bits Australia Man Cave Tuesday videos after two years straight. Mark went into a bit of detail as to why he was stopping and also why he thought that he wasn't getting the level of engagement that he wanted out of his audience. Mark believes that part of the problem is that he has too much diversity in his channel. He does bike reviews, camp cooking, gear reviews for motorcycle kit as well as camping kit. He rides three different bikes that each appeal to different audiences, the Man Cave Tuesday videos also include beer tasting and clips of him doing work around the house. I must admit that I often skips large chunks of his videos as it doesn't interest me much or he rambles on too long about something that I'm not really interested in.
Biker Bits has over 20K subscribers but from what Mark was saying a he only gets roughly 2.5K views per video, but from what I can see it is probably closer to 4K views, in the first few weeks which would most likely be from subscribers, some of his videos get more as time goes on but if you look at his most popular videos, they are from years ago. With an average of 4K views per video you could easily make the assumption that even though you have 20K subscribers, not all of them watch every video. If you go through all his videos, the Man Cave Tuesday ones are some of his least viewed videos so he is obviously not engaging with his viewers as well as he could.
Biker Bits Australia's most popular video by a long way is a short review of a motorcycle jack, it's had 324K views in six years. The most popular Man Cave Tuesday video only has 4.9K views from the looks of it. If you do a little research into how much adsense pays on average for monetised videos on YouTube, you get paid somewhere around $1 to $2 per thousand veiws, so for filming a heap of things he does each week and editing it into a 20 minute video, would take him at least an hour or two each week, possibly more depending how much footage he has to go through, he's ending up with around $5 a week for all that effort. That's a lot of work for not much reward and when you're trying to use it as an actual source of income to help pay bills, then there is no way you could sustain it.
I feel for Mark as he is really giving it a good go, but somehow he just hasn't quite managed to have the break through that he needs. What I have learnt from this is that I need to make sure that my content is consistent and of a good quality. If I get subscribers to my channel I need to give them more of what they subscribed to so I can keep them engaged. Sure I can try a few new things out here and there to see if it has a positive or a negative effect on the growth of the channel.
Just writing all this down is starting to give me a little bit of the motocamping itch again which is good. I still want to try out the microphone again to see if I can get better sound than I did last weekend and if I can get that sorted then I just need to plan a trip and then go out and do it.

Bomber
it will happen, if I stick at it